Amazon’s mystifying paper catalogs – Six Colors

When I was a kid, I loved, loved the Sears Wish Book. It was a catalog full of toys and games and pajamas and other stuff kids might want to put on their gift-request lists. I can still smell the ink on the paper of the Wish Book. I want that Star Wars toy and this video game and, no, I don’t want that pillow, c’mon mom, who wants a pillow for Christmas?

Clearly someone at Amazon has been thinking of the power of colorful print catalogs to promote products, because last month, we got an 89-page catalog from Amazon in our mailbox, titled “Play Together: Amazon’s Ultimate Wish List for Kids!”
— Read on sixcolors.com/post/2019/12/amazons-mystifying-paper-catalogs/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: